STRIDE

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The Brand Lab is an organization dedicated to creating more diverse and equitable work environments in the ad industry. In 2023 the team at TBL decided to host their first fundraising gala in KC and tapped Signal Theory to name and brand the event.

The organization's optimism for the future truly shaped the creative execution. "Stride," of course, is a nod to the progress The Brand Lab hopes to achieve and the accompanying tone and visuals worked to encapsulate that momentum.

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