copy, copy and more copy
GEARWRENCH
social | content strategy | product campaigns | video scripts | brand guidelines
GEARWRENCH prides itself on offering quality tools at an affordable price. Over the last two years, we've focused on reaching next-gen techs and educating them on these benefits while building brand loyalty along the way.
SOCIAL
On social media, we've found the perfect recipe to speak to these techs: honesty, empathy and a whole lot of memes. By speaking about the tech experience and tapping into their humor, we've been able to strike a balance between reliability and relatability.
17M impressions
245K engagement
1.05M followers
click each post to view in-app
With every advancement, GEARWRENCH aims to set itself apart from the competition. So when the brand launched a new line of diagnostic tools, the campaign message was simple. These tools outperform competitors at a cost that competitors can't beat.
DIGITAL
CAMPAIGN
PRODUCT TAGLINES
Quality reigns king when it comes to GEARWRENCH product launches. Techs just want to know that their tools are going to get the job done. We continue to lead with the product benefits techs can rely on.